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Writing a proposal for an international business opportunity isn't easy.
We can help. 

Download our guide on how to prepare and write a solicitation response so you can win more business.

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How to sell your solution to buyers

You found an international bid opportunity that might be a good fit for your business. Now you must write a “solicitation response” to win the contract.


In this guide, we will help you understand what you need to know and do when preparing to submit a solicitation response to international public sector buyers. We will provide critical information and useful tips on how to:

  • Find tenders and promote your solution
  • Decide on whether to bid on a government tender
  • Write a winning bid

What you will learn in this guide


    Types of solicitations used by government buyers

    There are different methods used to solicit bids—depending on the contract value and requirements. We provide a list of a few you should know when considering your opportunities.



    How to assess requirements of the tender

    After you have determined the type of solicitation, how to assess whether you meet its requirement. 



    How to determine whether your product or service is a right fit for the bid

    Not every opportunity will be right for your business. We provide a list of things for you to consider so you are spending your time on the right opportunities.



    What are the costs and return on investment for the opportunity

    Along with ensuring you meet the requirements of the solicitation document, you should make sure the money makes sense


    How to reach a “Go/No Go” decision on a bid

    Once the solicitation is fully understood and evaluated in light of your company’s capabilities, the cost of doing business, and how it meets your long-term objectives, you’re almost ready to make your decision. Consider these additional questions, then you will be ready to get started with your bid.



    How to communicate your interest and plan your responses 

    If you’ve determined that bidding on the opportunity is a “Go”, it’s time to plan how you will respond to it. A well-researched tender, followed by a planned response, can increase your chances of success—and minimize wasted time and money. We provide tips that can guide your process moving forward.



    How to differentiate yourself and prepare a winning bid or proposal

    It is often said that there are two ways to compete: cost and differentiation. And with a number of other companies bidding on the same contracts as you, you will want to do everything you can to stand out from the crowd. We will review things you should consider in order to stand above the crowd.


Elements of a good proposal

  • Be thorough
  • Be clear
  • Don’t make assumptions
  • Create an outline
  • Make sure the points add up
  • Deliver on time

Who we are

The Canadian Commercial Corporation (CCC) is a government agency with the mandate to help Canadian companies sell their goods and services to foreign governments.


Along with other Government of Canada agencies and industry partners, we support companies in a number of sectors including defence, aerospace, ICT, infrastructure and clean tech. During the 2021-2022 fiscal year, Canadian businesses exported $2.5 billion in goods and services through our contracts.


We are always looking for more opportunities to showcase Canadian technology and innovation to international markets.

Our services

Our Global Bid Opportunity Finder is a free online tool for Canadian companies that aggregates government bid opportunities from over 30 global sources. Register Now!


We also help Canadians to business with foreign government buyers using our International Prime Contractor program and help Canadians sell to the U.S. military through our U.S. DoD Prime Contractor program.  


Contact us if you have a public sector opportunity where you need the Government of Canada to advocate for you.