Download our guide to learn how Canadian companies can leverage international military procurement trends to sell into global defence markets.

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Growing Your Business in North America and Beyond

Countries around the world spend over $2 trillion annually on defence to provide military forces with the arms, equipment, supplies, technology and know-how needed to defend their borders and protect their global interests.

A large percentage of budgets are spent through contractors, both domestic and foreign, who have the expertise to supply defence forces with both traditional and non-traditional military products and services.

Beyond just large defence contractors, this massive opportunity is available to any forward-thinking Canadian business with something to offer. 

This guide will provide more information about the opportunities available to Canadian companies, where to find these opportunities and how to get started!

What You Will Learn from This Guide


Global Opportunity for Canadians

  • The global defence market potential for Canadian businesses
  • Top defence spending countries
  • Military spending as a share of GDP

The U.S. Department of Defense Opportunity

  • Market potential and top spending areas with Canadian firms
  • Future growth and opportunity outlook
  • U.S. DoD procurement process basics

International Market Outlook

  • Market outlook and military budgets across select regions
  • How to sell to the UK Ministry of Defence
  • NATO spending trends and procurement agencies

Our guide will :

  • Provide vital stats about the U.S. DoD
  • Where the U.S. DoD spends its budgets
  • Technology that is of special interest to the U.S. DoD
  • Why Canadians have a unique position with U.S. DoD
  • How to register your business with U.S. DoD
  • Canadian resources available to help your succeed

Writing Winning Proposals


    Types of solicitations used by government buyers

    There are different methods used to solicit bids—depending on the contract value and requirements. We provide a list of a few you should know when considering your opportunities.


    How to assess requirements of the tender

    After you have determined the type of solicitation, how to assess whether you meet its requirement. 


    How to determine whether your product or service is a right fit for the bid

    Not every opportunity will be right for your business. We provide a list of things for you to consider so you are spending your time on the right opportunities.


    What are the costs and return on investment for the opportunity

    Along with ensuring you meet the requirements of the solicitation document, you should make sure the money makes sense


    How to reach a “Go/No Go” decision on a bid

    Once the solicitation is fully understood and evaluated in light of your company’s capabilities, the cost of doing business, and how it meets your long-term objectives, you’re almost ready to make your decision. Consider these additional questions, then you will be ready to get started with your bid.


    How to communicate your interest and plan your responses 

    If you’ve determined that bidding on the opportunity is a “Go”, it’s time to plan how you will respond to it. A well-researched tender, followed by a planned response, can increase your chances of success—and minimize wasted time and money. We provide tips that can guide your process moving forward.


    How to differentiate yourself and prepare a winning bid or proposal

    It is often said that there are two ways to compete: cost and differentiation. And with a number of other companies bidding on the same contracts as you, you will want to do everything you can to stand out from the crowd. We will review things you should consider in order to stand above the crowd.

Young businesswoman and a co-worker shaking hands during a meeting

Elements Of A Good Government Proposal

  • Be thorough
  • Be clear
  • Don’t make assumptionsh
  • Create an outline
  • Make sure the points add up
  • Deliver on time
  • Make sure

Top 15 Defence Spending Countries in 2021 ($USD)

Canadian Businesses Serving Global Defence Needs

$1.6 Billion

Total value of defence contracts signed in the last 5 years between Canadian businesses, CCC and governments around the world.

Canadian Businesses and the U.S. Department of Defense

Top 10 spending in all areas with Canadian firms in 2016—2020


Search, detection, navigation, guidance, aeronautical, and nautical system and instrument manufacturing


Other aircraft parts and auxiliary equipment manufacturing


Nonscheduled chartered passenger air transportation


Pharmaceutical preparation manufacturing


Aircraft manufacturing


Small arms ammunition manufacturing


Aircraft engine and engine parts manufacturing


Other electronic component manufacturing


Telephone apparatus manufacturing


Explosives manufacturing

U.S. Department of Defense Priorities

Projected 2022 spending for priority areas






Nuclear Modernization


Missile Defeat and Defence








Science and Technology


Total defence spending of the United States in 2020

Step-by-step guide for selling to the U.S. DoD:


Identify your product or service


Get a DUNS number and NCAGE code


Register with SAM


Identify current U.S. DoD procurement


Build awareness of your product or service

Who We Are

The Canadian Commercial Corporation (CCC) is a government agency with the mandate to help Canadian companies sell their goods and services to foreign governments.


During the 2021-2022 fiscal year, Canadian businesses exported $2.5 billion in goods and services through our contracts. Contact us if you have a defence or public sector opportunity where you need the Government of Canada to advocate for you.

Our Services

Our Global Bid Opportunity Finder is a free online tool for Canadian companies that aggregates government bid opportunities from over 30 global sources. Register Now!


We also help Canadians to business with foreign government buyers using our International Prime Contractor program and help Canadians sell to the U.S. military through our U.S. DoD Prime Contractor program.